April 2026 · 8 min read
Not every platform is good for every item. The right marketplace depends on what you're selling. Here's a category-by-category guide to where your items will sell fastest and net you the most.
Best: Poshmark (huge fashion audience, social selling), Depop (vintage/trendy, 0% marketplace fee US/UK).
Also good: Mercari, eBay.
Avoid: StockX, GOAT (sneakers only).
Tip: High-end designer pieces do well on Vestiaire Collective (12% but luxury buyers willing to pay premium).
Best: Grailed (dedicated menswear audience, 9% commission), Depop (streetwear community).
Also good: eBay, Poshmark.
Tip: Grailed's audience pays premium for streetwear brands. A Supreme hoodie will sell for more on Grailed than Mercari.
Best: StockX (authenticated, transparent pricing, 7–9% Flex fees), GOAT (similar, 9.5% + 2.9% + $5).
Also good: eBay (huge audience, no authentication required).
Tip: For deadstock/new sneakers, StockX/GOAT command higher prices because of authentication trust. For used sneakers, eBay or Mercari. See StockX fees | GOAT fees.
Best: eBay (largest tech buyer audience, best search for model numbers).
Also good: Mercari, Facebook Marketplace (local = no shipping), Amazon FBA (for new/sealed items at scale).
Tip: eBay's 13.6% fee is higher than Mercari's 10%, but electronics sell faster on eBay. For high-value electronics ($500+), eBay's tiered rate drops above $7,500.
Best: Etsy (the marketplace built for makers).
Also good: Amazon Handmade (bigger audience, higher fees).
Tip: Etsy's fee stack adds up (6.5% + 3% + $0.25 + $0.20 + potential 12–15% Offsite Ads), but no other platform has Etsy's handmade buyer audience. See our Etsy seller guide.
Best: eBay (14.6% for media but huge audience), Amazon FBA (best for textbooks and in-demand titles).
Also good: Mercari.
Tip: Amazon's $1.80 media closing fee is unique — factor it in. For rare/collectible books, eBay auctions can get premium prices.
Best: eBay (13.6%, massive collector community), Whatnot (8% commission, live auction energy).
Tip: Whatnot's live selling format creates bidding wars — good for cards and collectibles where hype drives prices. See Whatnot fees.
Best: Reverb (specialized audience, 5% commission — lowest major marketplace fee).
Also good: eBay.
Tip: Reverb buyers expect detailed condition descriptions and are willing to pay fair prices. See Reverb fees.
Best: Kidizen (dedicated kids marketplace, 12–15%).
Also good: Mercari, Poshmark, Facebook Marketplace.
Tip: Kids' items are often low-value — Kidizen's 12–15% + 2.9% + $0.30 fees are steep on $8 onesies. For cheap kids' items, FB Marketplace local sales (0% fees) might be better.
Best: Facebook Marketplace (local pickup = no shipping), OfferUp (same concept).
Tip: 0% fees on local cash sales. Shipping furniture is expensive and risky — always sell locally if possible.
Best: Vestiaire Collective (12% + authentication, luxury buyer audience).
Also good: Poshmark Luxury, eBay Authenticity Guarantee.
Tip: Vestiaire's authentication adds trust. Buyers pay more for authenticated luxury. See Vestiaire fees.
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